• Share the Impact: For new and first time donors, be sure to share why these dollars are important, why they matter and how they will be used. This will be especially important for younger donors who are looking for transparency with their philanthropy.
  • Ex: Here's why your gift this year is more important than ever: 
    • Our school needs to be nimble and able to respond quickly to the evolving needs of our students and teachers as COVID19 continues. Your gift to the annual fund provides us with the flexibility to do that, keeping our community safe, whole, and happy as we face new challenges.
    • So far this year, gifts to the annual fund have provided additional financial aid to our families, PPE for on campus learning, advanced technology and faculty professional development to elevate our virtual learning, and COVID19 testing capabilities. These dollars are critical.